How to Choose Best Keyword from Google Keyword Planner

In SEO  |  Last Updated on Thu, 22 Sep 2016

Are you struggling to Optimize your Blogpost or Youtube Video for best search in Google or youtube ??Are you confused for best Title of your Blogpost or Youtube Video ?? Then you need to be aware of which topic or niche people are searching in Google or youtube . You need to dig little for your post. Wait for a minute and think how can you drive traffic to your content from Google or youtube? You need to do research on those topics you are going to post.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Right keywords can make your website best for a long term. By researching your market's keyword demand, you can learn which terms and phrases to target with SEO, and also learn more about your customers as a whole. But how to start your Keyword research? Simple Answer is Using Keyword research tool.


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There are lots of Keyword research tools available on the internet both paid and free. Google Keyword Planner is one of the best free tool for them.
 

What is Google Keyword Planner tool?

Google Keyword Planner tool is an official free product of Google, It helps us to estimate the search volume of your target Keywords and also help in finding more relevant and related Keywords for your niche. To use Google Keyword planner tool you have to sign up for Google Adwords , its Free and You can choose right keyword for your Blog post as well as for youtube video from Google keyword planner tool.

This tool is created to target Adwords advertisers to bid their target Keywords, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles.

You can also search for existing Google Adwords coupons to create one free account for yourself, and start using Keyword planner tool.
 

How to Choose best Keyword from  Google Keyword Planner

Choosing best keywords  for your content  is not an easy stuff . it needs  practice, Observation and experience  and  time . You have to learn step by step  the whole process . Now you have two choices, you can choose your  for short term basis or you can choose your keyword for long term basis . If you want to choose  keywords for  short term basis you have to target  a keyword having  High search volume And Low competition. If you want to choose a keyword for a long term basis you can go for a keyword having  High Search volume and high competition. How to  choose your  best keyword .From Google Keyword planner ?? Let’s get started.


In the home page of keyword planner tool enter  the keyword you search for. Now  you need to familiar with 3 type of search:
1. Broad Search 
2. Phrase Search 
3. Exact Search

Broad Search

If you are doing research for blog post title of a macro niche website  then Broad search is the best Option for you to choose long tail keyword. Suppose you want to target “casual shirt” keyword.  Then your search traffic is not limited to “casual shirt“ keyword but also “ casual shirt for mens”, “shirts for mens”,“mens casual shirt” , “Buy casual shirt” and  more.

Phrase Search

In phrase search keyword position will not be changed. From the Above example we can say the phrase search for keyword “casual shirt” is “ casual shirt for mens”, “ mens casual shirt”, “Buy casual shirt” and more.But it gives the data for traffic, that your Keyword might be getting for phrase search. But it gives the data for traffic, that your Keyword might be getting for phrase search.

Exact Search

If you want to be fixed on exact search then exact search is the best option for you . But this will be helpful for micro niche websites only .you can drive sufficient amount of traffic using this policy.

Now its time to focus on Advanced filter option. If you want to filter to your search for some specific country and device(like desktop or mobile) also then this option is helpful for you.

Now its time to understand keyword column tool you need to understand three more topics:
1. Competition
2. Search Volume
3. Approximate CPC

Competition

This field helps you to understand how easy or hard to rank for your keyword in the search.If you have micro-niche website you will choose Medium or low competitive keywords. If you want to run your blog for a long term period you can target High competitive keyword.

Search Volume

Search volume is one of the major factor for your post. For micro- niche blog or website the best option is to choose long tail keyword having low search volume and if you are running a blog on macro-niche then you can go for keyword High search volume

Approx. CPC

Approx. CPC column shows CPC for an advertiser, good idea to pick high CPC keywords, where advertisers are bidding more but with low competition.

So this is the basic idea to choose a keyword from Google Keyword planner.