Why 2017 will be the year of Video Marketing

In Video Marketing  |  Last Updated on Sun, 02 Oct 2016

Hello, welcome to UandBlog.com once again.Today we are going to discuss why the year 2017 is going to be the year of video marketing for internet marketers. Video is the ideal way to share the rallying cry of how your business developed and as per information  by 2017, the video will account for 69% of all consumer Internet traffic.



If you or your company still is in hesitation to invest in video marketing, then you need to know the following points.
1.  Around 78% of viewers watch videos online every week.
2.  More than viewers 65% watch more than 3/4 of a video.
3.  According to Forbes , more than 80% of senior executives watch the online video today than they did a year ago.
4.  59% of senior executives also agree that they would prefer to watch videos if text and video both are available on the same topic on the same page.
5.  85% of video marketer who is already using video marketing found it fairly or extremely successful.
6.  Use of the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.
 

Why should you go for Video Marketing?

The human brain processes visual information 60k faster than the text. Videos have the ability to create a multi-dimensional experience, ensuring that your brand is no longer perceived as simply a company, but rather as a personality or an experience. Many website or blog wants to simultaneously entertain and educate prefer video content – as  it takes just only a few minutes. Mobile users are interested in the short span of video and desktop user rather can wait for long video toLoad and watch.
 
The video is showing future of content marketing. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. Nielsen claims 64% of internet marketers expect video to dominate their strategies upcoming days. It's not difficult to understand why.

Why video becomes more interactive?

Until recently, on-demand video content has been used primarily for one-to-many marketing communications and consumed as a lean-back experience.
When you want to show or describe your product through a video it becomes more interactive.
As viewers not only  getting the details about your product but also  they can  ask many questions or give reviews or feedback  about  the product. And this feedback is very important for marketers  to know the quality  of  the product , its  ok or need to be improved  the quality . This will help a company to know the quality standard of a product.
Interactive video has been talked about for many years, but primarily in the context of B2C commerce brands. By enabling viewers to buy a smartphone or a pair of shoes by clicking on it in a video is a great idea, market adoption has been low and implementation complexity is high.
 

Video data and analytics helps to understand the picture

The video gives you the opportunity to measure success better than text-based or banner content. From Analytics marketers can see what people watch, how long they stay in a video, and the moment they take action or leave the process is key for marketers, from it they can under how to optimize there content.
The reason behind  investment in video production is of the ever-growing importance of data and analytics for marketers.
Video length, imagery, voice-over, graphics, music, personalization—all of these can affect the way a potential customer absorbs the story marketers tell, and as we learn to better measure metrics related to those elements, we'll create better, more powerful content.
 
Finally, the marketers need to be creative, not only with the videos but in the campaign strategy. We can say, creativity wins over the cost of production every time.